Marketing Manager US- The Bay Area

As our Marketing Manager (The Bay area) you Manage and deliver the US SPS strategic marketing plan – working within US SPS marketing team.  Alignment of the plan, including objectives and tactical activities, with the US SPS commercial business plan including revenue, share and profitability targets. 

Key accountabilities:

  • Marketing support for the US SPS commercial team to maximize market share, revenue, profitability and product life cycle of DORC product range in the US.
  • Manage the US SPS marketing budget – including actuals vs budget analysis for all initiatives
  • Executing the US Marketing Strategy and operational plans. Set objectives and KPI’s.
  • Working with KOL Management team to manage the USA KOL (Key Opinion Leader) and AB (Advisory board) program and act as DORC’s representative KOL’s in the US.
  • Plan and manage the ZEISS SPS presence at all US exhibitions and trade shows – including booth presence, sales team organization and satellite events
  • Develop and adapt all US SPS marketing collateral – using a combination of HQ generated materials along with materials developed locally in the US
  • Brief, select and manage local US agencies to deliver this marketing collateral
  • Manage US SPS advertising, media placements and interaction with media owners
  • Identify, generate and execute on articles, videos and PR communications for placement within US media
  • Manage and promote the US digital marketing campaign – including social media, US website and 3rd party advertising campaigns
  • Execute on pre-agreed elements of product life cycle management in alignment with Product Management
  • Ensure that all downstream marketing is aligned with company brand guidelines and style guides and that all activities are fully ZEISS RA approved – and in line with the companies ethics and compliance policy.

Skills, know-how and experience:

  • 5+ years commercial/sales and marketing experience in leading, engaging and motivating nationwide marketing teams that took share from market leaders with innovative technologies. Preferably within the MedTech sector.
  • Proven experience with direct sales and lead generation.
  • Experience of ophthalmic industry is desirable.
  • Confident working across both executional marketing and commercial initiatives and developing a US marketing strategy
  • Comfortable working autonomously with direction from US based marketing team.
  • Experience of product launches and lifecycle management is essential.
  • Proven executional marketing skills across congresses, print, digital and event marketing; results focused; sets stretching targets, implements innovative marketing strategies
  • Commercial, creative and solutions orientated
  • Ability to work effectively & cooperatively within a global company
  • Must have the ability to travel as a major component of this role.

Does DORC International make you happy?

Does working for you mean working together? Realizing surgical devices together that help to make people see again? With a hands-on and both legs on the ground mentality? Do you want to work for an organization where you get freedom and responsibility? Where you are fully stimulated to come up with new ideas? And where innovation, quality and technology are woven into the DNA? Then DORC International is the place for you.   

Would you like to know more about working at DORC International? Then read on here. 

What does DORC International have to offer you?  

At DORC International, you play at top level. It is therefore only logical that we reward you as a top player. You can expect the following:   

  • Excellent insurance benefits, time off and holiday pay.
  • Low-cost Medical (MVI covers 90% of the premium!)
  • Employer paid Dental (MVI covers 100% of the premium!)
  • Employer paid Life Insurance, AD&D, STD & LTD Insurance
  • 401k with generous company match
  • Generous Time Off + 10 paid holidays
  • Additional voluntary insurance offered such as Accident and Cancer Insurance.

Did you know ...?

DORC, short for Dutch Ophthalmic Research Center, manufactures equipment, instruments and liquids used in eye surgery.

DORC is a ZEISS company, an internationally leading technology enterprise that develops, manufactures and sells highly innovative products and solutions in a variety of business fields, such as medical technology. As a company wholly owned by a foundation, ZEISS is rooted in and committed to responsibility in all its activities.

Will you be our new Marketing Manager? 

Are you up for this? Then apply directly via the Apply Now button! Do you still have questions?  Please contact Eric Govaarts our Global Recruiter: e.govaarts@dorcglobal.com.

Dutch Ophthalmic USA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Apply Now Or go back to all vacancies